How that is different? Lots of places try to fake you out by calling themselves a “newswire” when they are not. Here’s another critical point: PR Newswire is dedicated to sending press releases.

Did you know that the Associated Press and UPI newswires use their wires ONLY for content their reporters write? Well they do. They also have services to send other stuff, but here’s the problem: The other material technically gets “sent” but it’s buried deep where journalists under deadline in newsrooms do not bother to look. That’s why we choose to go with a true, dedicated wire for press releases.

How that is different? Other PR services have commissioned salespeople whose job it is to sell and upsell you, or they don’t eat. Our editors are trained in journalism, and they don’t have the pressure of commissions.

When they give you advice, it’s because it is good advice and not some sales tactic.

How that is different? The sad and little-known truth is that many cut-rate online press-release services will send your release using addresses in “[email protected]^[1]” format. In other words, they have no contact whatsoever at the newspaper, so they send it to a generic address. Of course it gets spam filtered and never reaches an editor or journalist. But they can claim that they sent your release to the newspaper.

Do you see why some of these outfits can charge next to nothing for “distributing” your press release? They think you’ll be happy that the release was sent to lots of places, when the real success comes from people receiving and reading your release. That’s why we cultivate personal relationships with our sources, so your individual release is highly likely to reach their personal inboxes.

How that is different? Some other companies are little more than automated online systems that take your press release and blast it out, spam-style, to huge numbers of email addresses and websites. Then they say your release got lots of “views” or “pickups.” And if they do have any humans minding the store when you call, they’re likely to be in a massive call center in a third-world country where every support rep is named Bob.

In contrast, our editors all work together in our office in Maryland, and have actual journalism backgrounds. If you choose, you can have your later press releases handled by the same person who handled your first one. We think that a personal relationship leads to better results for you.

How that is different? Earlier we talked about how some companies claim they used a “newswire” or even that they themselves are newswires, when they actually did not and are not. Another game they’ll play, in order to keep their expenses down, is to negotiate some limited distribution on a wire so they can claim your release “went out on the wire.”

In reality it was to a very limited audience, but they don’t tell you that. At eReleases, we pay lots of money for special access to the full, nationwide distribution of PR Newswire, so you get maximum exposure.